This week’s discussion is trend number 5 of the top six wellness trends, namely: There has never been a better time to find your authentic self (at home).
There has never been a better time to find your authentic self (at home).
“Did you stop wearing makeup and dyeing your hair during the lockdown? “
“Has your closet gone from being business casual to athleisure?”
The pandemic has drastically changed how we view ourselves and how we show up in the world. From the comfort of home, you had the opportunity to find and embrace your authentic self ‒ whether that meant letting the grey hair take over, wearing clothes you were actually comfortable in or enjoying the solitude that came with cancelled plans.
For women, in particular, going grey ‒ something previously to be feared ‒ was transformed into an act of strength, confidence, and self-love. This sentiment will persist in the coming year as brands recognise consumers’ desire to enhance their authentic selves.
This will mean more inclusive messaging on beauty and self-care products, an increase in products aligned with the holistically minded consumer (think food-as-medicine meal delivery kits), and creating more purposeful connections with others (like intentional dating).
For the holistically minded consumer, Balanced Healing’s integrated approach to health care will serve them well.