In our previous blog post, we discussed the first of big wellness trends in 2022 namely: How we breathe is top of mind as we start to emerge from a global pandemic. The second most big wellness trend in 2022 is:
Holistic and personalised nutrition and lifestyle practices are more popular now than ever before.
The COVID-19 pandemic has cast a spotlight on the importance of nutrition as the foundation for health. This means not just physical health but also mental, emotional, and spiritual health.
According to recent research from Mintel, “78% of consumers say eating healthy is important for their emotional well-being,” and “consumers’ holistic mindset about health and well-being will shift the conversation about healthy diets from ‘better for you’ to ’better for us’…[resulting in] diets designed to support the individual as well as planetary health.”
This is what IIN has been talking about for nearly 30 years: the importance of approaching health from a holistic perspective. New dietary guidelines from the American Heart Association underscore this approach, stating that instead of focusing on specific nutrients, an individual’s whole diet and lifestyle must be looked at, prioritising patterns of healthy eating and living.
Personalisation goes hand in hand with this holistic approach since everyone has unique circumstances that impact their well-being, such as their culture, environment, relationships, and lifestyle ‒ what we at IIN call your bio-individuality. We will continue to see the power of bio-individuality in the wellness industry, from customised supplement packets and at-home health testing kits to even more innovations in wearable technology, like clothing that scans your body in order to improve posture.
The Future of Nutrition, Health and Wellness – 2021
According to the Mintel 2021 Report: The Future of Nutrition, Health and Wellness,
Staying healthy for today and tomorrow equates to holistic solutions, with opportunities for healthy foods that are affordable, accessible and sustainable. Read more about the report findings below.